Thursday 12 January 2012

Free Ways To Get Great Publicity




  1. Social media  - More and more, media outlets are using Twitter and Facebook to find great sources for the stories they’re working on. Is there a magazine or TV news show you’d like to be featured in? Chances are, they’re on Twitter and Facebook – and once you “follow” them, you’ll see when they're looking for people like you. 
  2. Guest posts  - Want to reach a whole new audience with your message? Guest posting on other people’s blogs is a great way to do just that. In fact why not write for us?  Get in touch if you're interested.
  3. Press Releases - Writing and distributing a press release can announce news, launch products, tweak your SEO and help you reach the media. 
  4. Editorial Calendars - An editorial calendar shows the major editorial features planned for forthcoming issues of a newspaper or a magazine. Editorial calendars were traditionally used by the advertising department but YOU can use them to increase your chances of being featured in a publication.Where can you find editorial calendars? Go to the publication’s website and look for a link or tab that says “Advertising” – it’s usually waaaaay down at the bottom of the website. Click on that and you’ll probably find rate information, closing dates and a “download editorial calendar” link. Download the editorial calendar and start hunting for publicity opportunities in the features they have planned!
  5. Wedding Blog Submissions - have a look on blogs like Love my Dress or Rock my Wedding or Boho Wedding Blog  - just a few to get you started.
  6.  Charities - offer your services to a charity, maybe offer your services as an auction prize or just do something nice that people will remember.
  7. Offer a selection of printed images to your local doctors surgery or hospital.  If you specialise in kids, get your photos somewhere lots of people with kids will see.
What's worked for you?

{Maryanne Scott, owner and Photographer for Maryanne Scott Photography, wedding photographer in Yorkshire.  Portrait & kids photography covering the Yorkshire region.  Published cookbook author, married to Andrew, loves chocolate, mayonnaise and red wine (but not all at the same time). }

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